About
Get your business growing with a marketing consultant by your side
Hello – I’m Graham, business owner at Paperclip Marketing and Communications
I am a seasoned marketing and communications professional with over 30 years of coalface experience working client-side across primarily the creative services, educational and charity sectors.
With a background across a mix of channels, I can advise with a holistic view on the best combination of budget, messaging and strategy to raise an existing or potential customers’ awareness of your business’s offering. I’m vastly experienced in marketing strategy development, campaign planning and management, brand strategy, digital marketing, logistical planning, social media engagement, audience development, M&E and data analysis.
I offer a wide range of services, and my approach is to provide an honest, flexible and results-driven relationship. My existing clients come to me for expert guidance when they’re searching for ways to increase profitability, enter new markets, communicate more effectively with their audience, or achieve a greater return on investment from their marketing.
How can i help you?
- I can work with you to develop and deliver a comprehensive marketing and communications strategy that will get you results that positively affect your bottom line.
- Craft your company’s paid media messaging to cut-through the noise and get click throughs and run paid media campaigns on Facebook, Twitter and Google that drive efficient CPCs and CPAs
- Build your email lists through content marketing and social media and create engaging email marketing campaigns that get high percentage open and click rates
- Draft social media that engages key influencers in your sector
- Develop content marketing strategies to enhance your earned media activities
- Train you and your colleagues in how to run your own digital marketing campaigns and activities
- SEO consultancy and training
- Brand design, review and refresh
- Graphic Design
Business owners often struggle to find the time to focus on the marketing aspects of their enterprise because they are so busy with the day-to-day logistics of running a business. This is where, as a marketing consultant, I can be a great asset, providing expertise and leadership that could take your business to the next level.
More and more companies are working with marketing consultants to develop their brand presence both in print and online, but marketing consultants are often thought of as nice to have or just an expensive outsider looking in. I believe I can provide skills and knowledge that might be lacking in your company or business and bring fresh insight that taps into your company’s hidden potential and enhances your existing business model.
My approach is to immerse myself into your organisation, to understand your current business metrics and how I might, through a marketing lens, be able to move you on to the next stage of growth.
We can collaborate on a project basis (one-off projects lasting from a few weeks to a few months) or on a retained basis (ongoing work with an agreed notice period)
You’ll find me down-to-earth, straight-talking, and dependable and you’ll receive pragmatic, professional advice borne out of a detail-oriented approach that’s designed to give you a clear perspective on how to tackle your next steps.
I believe your business is unique, so your roadmap to success may be different to someone else’s. That’s why the marketing plan I create for you will be developed only after a full exploration of your business’s challenges and needs. My strategies pull on the wealth of experience I have gained over many years, and I will apply this to your specific business and objectives. What I guarantee is an honest appraisal of your current landscape and transparency in what I can do to add value.
If you would like to start a conversation, then get in touch for a no obligation chat.